"Build-A-Bra" logos.

So, here are some of my logos I drew for Build-A-Bra. I still haven't decided which one I am going to go with as yet, but I will still explain my thought process for each one.

The sketch in the top left corner is my first sketch. I pictured it being more of the sign outside of the store. I wanted a flowery/girly approach to it to show its feminism quality. My slogan says, "You create perfection." The only dilemma I thought of was that I wanted to have something small on each of the bras made at Build-A-Bra (like how American Eagle Outfitters has their little eagle in the corner of their clothing). The only thing I could see that could work was the flower pattern around the name; I could have that printed in various ways on the bras there to show its uniqueness; that it was definitely made at Build-A-Bra.

The second sketch was me adding more of a visual appeal through having an actual bra with the name written in the same format as the first logo. I thought that this would be kind of a cool approach for business cards, website, etc. since it had more of a picture-with-words effect.

In this sketch, I thought of a girl going along with the name of the company. A simple, not very detailed stick figure holding a heart. To me, the heart would symbolize that every girl is loved enough to have exactly what she needs made for her comfort with her breasts; absolute perfection. Slogan: "Made by you for you", which is a meaningful statement.

This sketch, a simple flower field with the name, actually symbolizes the various types of women/girls who need a perfect bra for them. Women of all shapes and sizes come to the same place for one purpose, so the flowers, being all different shapes and sizes, represent the women/girls who can stand proud next to the name, "Build A Bra".

For this sketch, I guess the ribbon was more of an idea because making your own bra that would be perfect for you would be like a gift to yourself, hence the gift ribbon. It's not my favorite sketch, but that's what I was thinking.

Assignment 2: Logo Critiquing

So, I chose five logos I thought would be good to critique. My fifth one is actually a logo I don't think went well (in my opinion), so this should be interesting...

Here they are:

Walt Disney Pictures is absolutely incredible. In fact, his company is one of the "big 6" that own over 95% of the media industry today (talk about your big legacy). When I see this logo, I immediately smile. I'm taken back to me as a little girl sitting in front of the T.V. getting ready to watch a magical Disney movie. I'm sure that's something a lot of people can relate to; when we see this logo, we reminisce on the incredible movies we watched produced by Walt Disney Pictures. The fact that this logo is so well thought out to portray the Magic Kingdom in the background makes it quickly identifiable, making the audience automatically associate it with Disney. 

Disney's Magic Kingdom won't be going anywhere anytime soon and will most likely always have the same structure, so this logo is timeless; it can be used for years to come and people will still easily identify it as a magical place full of childlike excitement and wonder. I've also seen this logo with a blue background and the castle and Walt Disney Pictures text in white, and in the more recent years, with a camera zooming up to the magic kingdom with the themed music and fireworks exploding in the background and the name appears (shown before a movie). So, its presentation has basically remained the same, except it has moved from basic color (plain blue background and white text and castle) to more visually appealing and livelier, which makes it more pleasing to more audiences. 

We can immediately recognize this glossy, shiny, silver, 3-pointed star. Mercedes-Benz vehicles are some of the most expensive, classy, and high profile rides around. They're associated with those who are "elite" or wealthy. As the history of Mercedes-Benz shows, the 3-pointed star meant prosperity to one of the creators of the vehicle, and so would be used as the logo for all time. I feel important (high status), and wealthy just by looking at this logo. It makes me imagine owning one of these cars, and I know I would feel important and wealthy if I owned one. Its shiny/glossy look makes it look flawless/perfect. I'm sure that it looking that way was purposely done to evoke feelings of wealth, importance and prosperity. 

To me, this logo evokes feelings of "manliness" or being a "handy-man". Maybe it's the font style. Usually, I see this type of font on signs used around sites where men are working (construction, road jobs, etc.), so that's probably why I feel that way. The logo has always been the same, with the exception of the orange being darkened over recent years, so its timelessness is great. The logo itself just looks like it's hardcore, durable, tough, and the real deal. Psychologically, I get that vibe when I see this logo. I'm sure, obviously, that's on purpose. I feel that because of it being so simple (the dark orange background being the only true color here), it catches the attention of those who are fairly simple--like men (I'm being way stereotypical here, I know. However, there is some truth in the fact that a logo for this type of company that deals with home supplies/tools, etc. would be appealing to the people who are usually in charge of that--the men). 

In my opinion, LEGO®'s logo (ha, tongue twister) is very vibrant and bright, which appeals to children. The font is fun, fatter and looks like a cartoonish style of writing; again, appealing to children. The fact that it is red, not your usual girlish color, makes it even more appealing to young boys. If you ever take a look at some of the lego toys made, you see that almost all of them are centered towards action figures, targeting younger boys' attention. The logo definitely says it's for a children's product and evokes feelings of fun and imagination.

As you can see, the image to the left was Payless' logo from the start, but eventually evolved to look like the image on the right. Personally, I think it's too much of a dramatic change of the logo. The font style is different, the background is different, the color of the font is different, a symbol is now added that wasn't there before (in the new logo)...it's too much of a change. One of the key things I always thought of whenever I thought of Payless Shoe Source was, infact, their logo. I remember on different vacations my family and I would be on and we would be on the lookout for a Payless (we don't have good, cheap shoes like Payless back home), and one of the things I would look out for, specifically, was the black background and big golden letters. However, I now have to look twice if I see the new logo on a building. I guess I've been a customer for so long that I'm not used to the new logo, but I personally don't think such a dramatic change in the logo was exactly a good move, since it makes people be like, "Oh. *confused face* I guess they redid their logo...?"

Some company ideas :D

So, here are some ideas I had for some companies...

1) The "Unimote". It's a futuristic idea (wish it could be real, honestly). Basically, the product looks like a remote (can be customized as you want) for a television. You can do any task you need done with this remote (you make a 3 digit code for each task you want done and can be reset anytime). The product cannot change your body parts, lose weight, gain weight, fall in love, etc. BUT it can be a handy tool for what you need done!

2) A more simple, but meaningful idea would be for a rescue shelter for cats and dogs. The company could be called Pet Paradise (we'd make exceptions for some other pets other than dogs and cats too), which isn't your usual thought for a name for a rescue shelter. It would be a huge place where pets are pampered all day, everyday.

3)  "See It." You have a small television-looking box. It's basically a smaller laptop (smaller so you can take it around with you) that reflects (visually) your ideas you type into it. This could be cool for business people who are trying to make an idea they have come about, but don't know how to picture it--"See It" visually portrays some possible ways to make your ideas come about.


4) "Build A Bra." I don't know how many girls have this issue, but buying bras can be such a pain. It's either too big or too small, too tight around you, but great on the chest. UGH! So, I have always wanted this to be a real store that basically customizes your bras to your exact shape/size. You literally put your bra together (durable, but comfy material), like the way you put your teddy bear together at "Build A Bear" (same basic concept). SO, having a completely customized and exact-fitting bra would be heaven!


5) "Coffee Cups...literally." I wish this existed. I notice how upset my roommate gets when she runs out of her favorite coffee, so I thought it would be cool to have a mug that consistently has the flavor of coffee you like (French Vanilla, etc). All you have to do is just add hot water and sugar/cream to your liking. The same amount of coffee you'd be adding into your cup is already flavored in the mug and still gives you the same amount of caffeine. You can't taste the difference at all and it still satisfies the coffee addict! 

Will the real Nicole please stand up!

Hey, everyone. 


My name is Nicole Crance.I'm 19 years old and from Grand Cayman, Cayman Islands (look at a map; we're below Cuba; 3 tiny islands).


I'm a sophomore here at UT studying Communications. My plan is to go into broadcasting on television when I return home (anchoring, news reporting, etc.)But, that could change, so we'll see how that goes. :)


Professor Corrigan asked us to state what we do...


Hmmm, that's really a good question. What do I do? /:


Well, I do many things, really. I work hard in school, I like to travel, have fun with family and friends, being spontaneous is fun (like deciding to go to Steak & Shake during their "happy hour" for cheap milkshakes at 4:00 a.m.), I would classify myself as a writer, I love to make people laugh, trying new things (like foreign foods, etc.), cooking/baking, movies are awesome downtimes, music (I love my guitars), taking pictures and getting creative with my shots really satisfies me, napping is heavenly,...the list goes on and on.


Really and truly, there's a lot to me. But one thing I will say is that what I "do" or try to do is live life to the fullest. I wish I could say that I never take people/moments for granted, but I do sometimes, so everyday, I use my 86,400 seconds to the fullest...because if I don't, I won't get them back tomorrow, or maybe even at all. Life is about adventure! 

So, live life--that's what I do:)

What do I expect to learn from this class?

I've been working with a camera for as long as I can remember ("throw-away-camera" days). There is an unmatched beauty in capturing moments you hold dear to your heart. AND, as our world has progressed, so has technology. So, really, I just want to be able to keep up. Technology means more opportunities and that means more ways to be creative. Why not learn them? Technology means progression. Progression means better. So, I could always get better at something I love to do. :) I just want to grasp some basic working skills with the various digital art programs and be able to use some creative juice I have. :)

Yeah, that's me parasailing above my beautiful island:)