COMH 377-Multi-Media & Installation Art Final Project

My final project is my own personal lament. It is a visual representation of my testimony as a person who hit rock bottom, stayed there for many moments of her life, and then decided to let go, quit running, and have faith. My name means Victorious Heart. Through Jesus, I am victorious. My faith is not in vain, it is a solution to my pain and struggles of this life...rather, it is the solution. I didn't receive a religion from Jesus, I received life. I'm still figuring out who I am, why I'm here and where I'm going, but I know that no matter what I face and what I think about myself, I am victorious and I will overcome.

Build A Bra Commercial

Concept Art Piece

The scene in my commercial where the portrait shots of different types of girls/women appear on different spots in the globe...this is the concept art jpeg of what I picture. The only difference is that I decided not to do the world as the background, but rather, just a plain background with the different pictures appearing one after another. It should look something like this at the end of the scene.

Story Board (rough draft)

Excuse the messiness, but it's a rough draft! The cleaner and clearer story board with my actual images is coming soon!

 

 Have on screen: the flower vines, the girl with heart logo, my quote from the owner, and some words that the narrator emphasizes appear on screen in a handwritten type of feel.

 

(Basically, I want to have a) the vines with flower heads in the corners, b) picture, c) the steps to the process on the screen).

Build A Bra Commercial Idea (In Progress)

I'm thinking that my commercial will go with various portrait shots of different girls/women around the world (emphasizing diversity), one transitioning into the other. Maybe even have a shot of the world with the different continents being shown and different pictures being placed on different spots on the globe (again, diversity). The voiceover talks about how every girl deserves perfection and comfort that is unique to them and their own body type, and ask the question, "Each of us comes from our own backgrounds, but wouldn't it be nice to create a bra that is exactly what you need?" That's where talking about Build A Bra comes in; using some of the graphics I drew that are in my brochure and using my logo, etc. The voice over would quickly, but efficiently say the 4 steps in the creation process, and what our mission is.

I want it to be a 30 second commercial showing the diversity in women's body sizes/types and telling that they can come to one place to get exactly what they need. As far as the technical aspects of it for the animating, that will come as I go along.

5 Commercial Critiques

"Ew. Seriously? So gross."-Geico Commercial

What is the visual style of the film (animated, live action, stop motion)?

Live action.

What is the tone (happy, sad, scary, funny)?

Funny.

What is the product they're selling?

Saving money through Geico.

Who is their Target Audience?

Adults—35 and up.

What is the 'problem' that the product is solving?

You don’t have to go to such ridiculous lengths to save money; just call Geico.

How does the commercial talk about these problems?

The commercial shows a man who thought he could save money on weight loss programs by “hiring the popular girls from the local middle school” to follow him around. They said, “Ew. Seriously? So gross,” to every fattening thing he touches. Eventually, he’s trying to sneak meals and is frustrated. At the end of the commercial it says on screen, “There’s an easier way to save…Geico, 15 minutes could save you 15% or more.”

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?

The narrator is off screen and says the Geico tagline at the end of the commercial with Geico’s logo in the center of the screen.

Do you feel that the commercial is successful? Why?

Yes; it carries the point across simply and humorously.

"Old Spice-Swan Dive" Commercial

What is the visual style of the film (animated, live action, stop motion)?

Live action and animation.

What is the tone (happy, sad, scary, funny)?

Funny.

What is the product they're selling?

Old Spice Body Wash.

Who is their Target Audience?

Men.

What is the 'problem' that the product is solving?

That men can smell like the man advertising Old Spice (real name: Isaiah Mustafa).

How does the commercial talk about these problems?

It advertises that if a lady’s man can smell like an ‘Old Spice man’ then he will do/be everything she’s ever wanted him to do/be. It portrays that if he doesn’t use Old Spice then he really isn’t fully the man a lady wants.

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?

On screen narrator; the man speaking throughout the commercial is the only one who talks.

Do you feel that the commercial is successful? Why?

I feel that it comically portrays that Old Spice is what a man needs to be fully a man—which is the goal of the advertisement, so yes, I would say it’s successful.

"Meth-Not Even Once" Commercial 

What is the visual style of the film (animated, live action, stop motion)?

Live action.

What is the tone (happy, sad, scary, funny)?

Serious, sad.

What is the product they're selling?

It’s a campaign to stop the drug addiction of meth; “Meth-Not Even Once” is the name of the campaign.

Who is their Target Audience?

Meth users, which are most likely teens to young adults.

What is the 'problem' that the product is solving?

It portrays what happens (or can eventually happen) from the use of meth.

How does the commercial talk about these problems?

The commercial shows a group of friends in a car, one being a girl who is passed out from meth overdose, pull into a hospital parking lot and lets her out of the car on the ground and drive away. A nurse runs from the inside and comes to the girl’s side and yells for assistance. The narrator is a girl’s voice off screen (being the voice of the girl who has overdosed) saying that her friends are always there for her, they do everything together and she knows that no matter what happens, they look out for her (starts speaking 15 seconds into the commercial [30 second commercial]). The point of the irony is to show that when something goes wrong with your drug use, your friends most likely will not be there for their own reasons and in most cases, neither will a nurse. It effectively shows that you’re on your own when something goes wrong.

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?

Yes, the voice is off screen but is supposed to be the voice of one of the girls in the commercial who doesn’t speak.

Do you feel that the commercial is successful? Why?

I do feel the commercial successfully portrays the seriousness of drug use, specifically meth. Being abandoned by your friends is only one aspect of it, and the commercial portrays the reality of it and also portrays the naïve mindset there is in thinking that your friends will be there for you at your worst hour, but then again, if they were your friends, they wouldn’t be doing meth with you.

"Weight Watchers-I Can" Commercial

What is the visual style of the film (animated, live action, stop motion)?

Live action.

What is the tone (happy, sad, scary, funny)?

Inspirational, happy.

What is the product they're selling?

Persuading you to join their weight loss program (Weight Watchers).

Who is their Target Audience?

Adults (mostly) who are overweight and wanting to lose weight and get healthy.

What is the 'problem' that the product is solving?

Through weight watchers, you lose the weight you need and it teaches you how to change your eating habits so you can treat yourself better by eating right and getting active, a lifelong decision.

How does the commercial talk about these problems?

It uses a celebrity that uses the program, Jennifer Hudson, to say that before weight watchers, she felt like she couldn’t do anything right with her body, but when she joined Weight Watchers, the program was realistic and changed her mindset towards the body and eating—she went from thinking she couldn’t do anything to knowing she could do anything. She says that if you think you can’t, believe you can and let Weight Watchers help get you there.

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?

The voice on screen is Jennifer Hudson, but at the end of the commercial, there is a voiceover of “Join by September 25^th, and you’ll get a whole month free” by a lady narrator.

Do you feel that the commercial is successful? Why?

I do feel the commercial is successful. There is a successful, well known and inspirational celebrity who uses this program and is proof that the program works. She’s realistic in the commercial saying how she didn’t believe in herself and then explains that it’s because of Weight Watchers’ effective program that helped her to have that confidence again to know she could do it!

Experience the cruise vacation of a lifetime with Princess Cruises Commercial

What is the visual style of the film (animated, live action, stop motion)?

Live action and animation.

What is the tone (happy, sad, scary, funny)?

Happy, peaceful.

What is the product they're selling?

Trip on Princess Cruises.

Who is their Target Audience?

Adults, those looking to “experience a vacation of a lifetime.”

What is the 'problem' that the product is solving?

When trying to figure out the perfect vacation for you and your family, Princess Cruises will give you that experience.

How does the commercial talk about these problems?

It visually displays the various things to do on board and the different places it stops to along the way—making anyone drool over this sweet package and want to book their ticket right away. It displays having a vacation on Princess Cruises as a dream come true because you can “escape completely.”

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?

There are some staff members of Princess Cruises that say “Welcome,” towards the end of the commercial and then a voice over off screen giving quick information about Princess Cruises.

Do you feel that the commercial is successful? Why?

These types of commercials just need to display what is possible when going on a cruise, or at least try to capture that in a nutshell and make it look as appealing as possible and make the audience want to go and book their ticket right away—which this commercial did do very well. Through the attractive ways they showed the possibilities on Princess Cruises and what could be possible for you if you were to experience a vacation with them, I believe they were successful in selling their offer to the audience.

Final Business Card

The process of my final business card was thickening my stroke so that my logo and flower vines could show up better and making sure that the edges weren't too close and didn't get cut off at all in any of my test prints. Other than that, I had to pick where to place my various graphics without making it look crowded. I figured it out and i'm happy with the way this turned out.

Final Brochure

My process with this brochure was actually just a matter of pasting my images in the right spots and creating the story behind my store. The most frustrating part to me was getting everything to fit on the page without getting anything cut off. I had to do multiple test prints to make sure that each corner of the page wasn't cut off, but to my unfortunate surprise, I didn't realize that some of my text had gotten cut off on the page "The Process"; it was displayed behind the photo of the bra, and I didn't realize that until after I came from the print shop. BLAH! But, it's okay. I worked very hard on it and I like the end product:)

Final Build A Bra Letterhead

I wanted to make my letterhead for my business look similar to the business cards I have printed, so I made sure to incorporate the vines with the flowers for the corners of the page and use the flower heads at the bottom of the page as little bullet points for the contact information (I thought that it would be cute and visually appealing). After resizing the logo and the vines in the corners of the pages, my process was really making sure everything was balanced and straight. I printed out a few copies of the letterhead to see how it looked, and some of my leaves from the vines were cut off as well as along the bottom of the page, so I moved them up from the margins and that seemed to be alright. Other than that, it was actually easier since I had already had my business card made and could just place my images in the page and do some resizing and balancing. 

I'm really grateful for the way Professor Corrigan is making the project due in segments; it makes the process easier! Thank you!

Business Card (before printed)

This is my final business card before printing at the print shop! I really like my design. I'm not sure if I like the front of my business card as much, but I think it works well still. I have no idea how the little green box got around the slogan "Made by you for you." I was trying to use the pen tool for the butterfly's process, but then when I printed out the card, there was a green box around the slogan that I have no idea how it got there, but...a good accident, maybe? 

My process was to draw the vines in Illustrator with the pen tool (for my corner borders) and place it within my business card file in InDesign. From there, I placed my logo in the center of the card and did some resizing. However, the back of the logo took more time for me, between finding a casual font that worked for the contact information and the company slogan, colors, using the pen tool for the butterfly's path, and going back to Illustrator to create a butterfly for the card and placing it back in the card...

When arranging my card, I placed all of my design up to the margins, so it printed out small. However, after resizing the design, it looked better. I'm happy with my design, just nervous about printing it at the print shop! Hopefully it prints well!

Business card sketches

1) For my first business card sketch, I have my logo in the center and 2 vines with flower heads and leaves in the top left corner and bottom right. On the back, I have incorporated one of my ideas I had for a potential logo that I used for project 1 (the girl holding a heart). There are two flower heads drawn, one on each side of her with her in the center. The company's slogan, "Made By You For You" is at the top of the card. I have provided contact information in the bottom left and bottom right of the card: name, email, phone number and website. This design isn't my favorite, but it was just an idea.

2) The second business card's idea is to have the company's slogan at the front of the card with two flower heads (one in the top left and one in the bottom right). On the back would be the company's logo and the contact information divided in the bottom left and top right. I'm not sure if I like this idea; it seems a little too plain, but it's an idea.

3) The third card idea is to have one of my previous logo ideas as the face of the card. This wouldn't necessarily be my company's logo, but a nice design for the front. On the back, I have my company's slogan in the center of the card with the contact information divided into the bottom left and right corners. Also, I have faint, black, short lines going in a trail off of the card to the left and it continues to the front with a butterfly over the flower scene with "Build A Bra" (the short lines being the butterflies trail). I've learned that using certain design elements can help people keep engaged in your design, such as the use of lines. Therefore, the line trailing off of the card to continue to the front would force people to flip it over, giving them all the information.

4) The previous three designs have all been in landscape, but this design and the last are vertical. This one is similar to my first business card idea; having the 2 vines with flower heads and leaves in the top right corner and bottom left with the logo in the middle. On the back, you have the vines again, except in the top left corner and bottom right with the company slogan in the middle and the contact information divided in the bottom left and top right. I like this design, but I still feel like it would be too plain.

5) The last design would have the 2 flower heads, one in the top right and bottom left and the logo in the center. The back would have the contact information divided into the top left and bottom right corners, with the slogan in the center. Also, having the faint, black, short lines trail off the card to the right and continue to the front of the card with a butterfly.

Out of these design ideas, I like my third and fifth design, one horizontal and one vertical. I feel that these two designs would look good for the face of my company.