Final Build A Bra Letterhead

I wanted to make my letterhead for my business look similar to the business cards I have printed, so I made sure to incorporate the vines with the flowers for the corners of the page and use the flower heads at the bottom of the page as little bullet points for the contact information (I thought that it would be cute and visually appealing). After resizing the logo and the vines in the corners of the pages, my process was really making sure everything was balanced and straight. I printed out a few copies of the letterhead to see how it looked, and some of my leaves from the vines were cut off as well as along the bottom of the page, so I moved them up from the margins and that seemed to be alright. Other than that, it was actually easier since I had already had my business card made and could just place my images in the page and do some resizing and balancing. 

I'm really grateful for the way Professor Corrigan is making the project due in segments; it makes the process easier! Thank you!

Business Card (before printed)

This is my final business card before printing at the print shop! I really like my design. I'm not sure if I like the front of my business card as much, but I think it works well still. I have no idea how the little green box got around the slogan "Made by you for you." I was trying to use the pen tool for the butterfly's process, but then when I printed out the card, there was a green box around the slogan that I have no idea how it got there, but...a good accident, maybe? 

My process was to draw the vines in Illustrator with the pen tool (for my corner borders) and place it within my business card file in InDesign. From there, I placed my logo in the center of the card and did some resizing. However, the back of the logo took more time for me, between finding a casual font that worked for the contact information and the company slogan, colors, using the pen tool for the butterfly's path, and going back to Illustrator to create a butterfly for the card and placing it back in the card...

When arranging my card, I placed all of my design up to the margins, so it printed out small. However, after resizing the design, it looked better. I'm happy with my design, just nervous about printing it at the print shop! Hopefully it prints well!

Business card sketches

1) For my first business card sketch, I have my logo in the center and 2 vines with flower heads and leaves in the top left corner and bottom right. On the back, I have incorporated one of my ideas I had for a potential logo that I used for project 1 (the girl holding a heart). There are two flower heads drawn, one on each side of her with her in the center. The company's slogan, "Made By You For You" is at the top of the card. I have provided contact information in the bottom left and bottom right of the card: name, email, phone number and website. This design isn't my favorite, but it was just an idea.

2) The second business card's idea is to have the company's slogan at the front of the card with two flower heads (one in the top left and one in the bottom right). On the back would be the company's logo and the contact information divided in the bottom left and top right. I'm not sure if I like this idea; it seems a little too plain, but it's an idea.

3) The third card idea is to have one of my previous logo ideas as the face of the card. This wouldn't necessarily be my company's logo, but a nice design for the front. On the back, I have my company's slogan in the center of the card with the contact information divided into the bottom left and right corners. Also, I have faint, black, short lines going in a trail off of the card to the left and it continues to the front with a butterfly over the flower scene with "Build A Bra" (the short lines being the butterflies trail). I've learned that using certain design elements can help people keep engaged in your design, such as the use of lines. Therefore, the line trailing off of the card to continue to the front would force people to flip it over, giving them all the information.

4) The previous three designs have all been in landscape, but this design and the last are vertical. This one is similar to my first business card idea; having the 2 vines with flower heads and leaves in the top right corner and bottom left with the logo in the middle. On the back, you have the vines again, except in the top left corner and bottom right with the company slogan in the middle and the contact information divided in the bottom left and top right. I like this design, but I still feel like it would be too plain.

5) The last design would have the 2 flower heads, one in the top right and bottom left and the logo in the center. The back would have the contact information divided into the top left and bottom right corners, with the slogan in the center. Also, having the faint, black, short lines trail off the card to the right and continue to the front of the card with a butterfly.

Out of these design ideas, I like my third and fifth design, one horizontal and one vertical. I feel that these two designs would look good for the face of my company.