Questionnaire

1) What is your business?

You create your own bra.

2) Describe your business in one sentence

Build A Bra was created for women and girls who need to find the perfect bra for their unique shape/size and give them the chance to CREATE their own perfect bra of their liking.

3) Who is your target audience?

Women and girls; young teens, older teens, young adults, middle aged, seniors.
We have variations in design and comfort according to these female groups.

4) Who are your competitors?

Mainly Victoria’s Secret, but also large department stores that sell bras (JCPenney, Sears, Target, Walmart, T.J. Maxx, etc.) at a lower price.

5) What makes them better/worse than your product/service?

Advantages for Victoria’s Secret: They have been around longer (more advertised, well known, made a good name for themselves, etc.)

Disadvantages: I believe the first word that a girl thinks of when she hears Victoria’s Secret is “sexy.” VS’s advertisements are very sexually appealing and their models are always advertised as such, making anyone feel like if they want to be sexy, then come get your bras, underwear or lingerie here. However, there are girls that are not that self-confident in their own skin and don’t believe they can look beautiful just by being who they are. Build A Bra gives complete artistic freedom in design, ranging from the sexiest to the simplistic cuteness as much as you want. We’re about diversity in sizes/shapes in all women and girls and encourage them to embrace it. I believe that gives an upper hand, as well as offering this to be done at a lower price than Victoria’s Secrets does (because they’re very expensive).

JCPenney, Sears also offer quality bras at a lower price, so I would consider them to be my competitors. They would also, along with VS, be located in a mall (most likely), which is where Build A Bra would be located. This makes my advertising, quality product and uniqueness efforts have to be on top.

Walmart, Target, T.J. Maxx, etc. are places that offer bras that are cheaper as well and are alternatives to my company, but they do not offer the artistic/design control my company offers and doesn’t guarantee to fit the exact shape/size of the woman or girl like my company does.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

       Not an already established company.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

Not an already established company.

8) How do you want your image to be seen in two years?

I want Build A Bra to be a place where every girl knows she is welcome. Whether they’re black or white, fat or skinny, short or tall, or maybe even a breast cancer survivor—every girl with their unique story to who they are is welcome. They can expect very attractive designs of their choice for their bra, quality material for comfort, and know that they have a bra put together by their own hands for their own body.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

I would say a dog. Dogs don’t care how you look; they love you anyway. They want to love you, protect you, be there with you in good and bad and be loved and trusted in return. I know this is kind of deep, but I see that relationship with my customers. My company is about caring and being there for the customer and whatever and their needs, wants, expectations, etc. are. My company, like a dog, doesn’t care how you look, but only wants to be your friend and take care of you in whatever way you need—just like Build A Bra.

10) If your company/brand was a person, who would it be and why?

      Jennifer Hudson; she is a successful, award-winning singer and actress. She has had her battles with self-image and weight loss (which is a very large part of her story of discovery as well), but has always been the type that has encouraged women and girls to be comfortable with who they are, not who others tell you to be (which happened to her). She is currently a spokesperson for Weight Watchers, but has made it clear that she genuinely believes in a healthy body and taking care of herself, not being who Hollywood says to be.

      That kind of compassion/care/encouragement for other women and girls who don’t see themselves as beautiful because our society defines beauty as not embracing exactly how you are makes me want her to be my company if it had to be a person. She carries herself with poise, independence, strength, and an understanding that real beauty is just being you exactly the way you are.

11) If your company/brand was an object, what would it be?

A uniquely designed, personally made, comfortable bra. 

 12) If your customer was a cartoon character, who would it be?

The Powerpuff Girls. Blossom, Bubbles and Buttercup, all sisters, but totally different. You have Blossom, the leader who is organized, wise and in charge. Then Bubbles, the baby who is strong when needed to be, but quiet, sweet and tender. Then, Buttercup, the tomboy who has tougher skin, prefers more action and isn’t afraid to get dirty.

I love the differences between the three of them, and I would expect that my customers would be the same scenario: different girls with different agendas all coming to Build A Bra to get the perfection in a bra that they need.